What's Happening?
The K-pop group TWICE, consisting of members Nayeon, Jihyo, Tzuyu, and Momo, made a significant impact at the 2025 Victoria's Secret Fashion Show. They performed their songs 'This Is For' and 'Strategy,'
wearing Victoria's Secret PINK attire, including fuzzy knee-high boots and rhinestone-embellished outfits. Olympic gold medalist Sunisa 'Suni' Lee also made her runway debut at the event. The show featured performances by other artists such as Karol G, Madison Beer, and Missy Elliott, and was streamed on various platforms.
Why It's Important?
TWICE's participation in the Victoria's Secret Fashion Show marks a notable crossover between K-pop and mainstream Western fashion events, highlighting the global influence of K-pop culture. Sunisa Lee's debut as a model further emphasizes the show's commitment to showcasing diverse talents. This event reflects Victoria's Secret's ongoing efforts to modernize its brand by embracing a wider range of cultural influences and appealing to a global audience.
What's Next?
Following their performance at the fashion show, TWICE announced their 'This Is For 2026' world tour, which will include stops in North America, Europe, and the U.K. This tour is expected to further expand their international fan base and solidify their presence in the global music scene. Victoria's Secret's strategy to feature diverse performers and models may continue to influence the fashion industry, encouraging other brands to adopt similar inclusive practices.
Beyond the Headlines
The integration of K-pop into Western fashion events signifies a growing acceptance and appreciation of Asian cultural influences in global entertainment and fashion industries. This trend may lead to increased collaborations between Western and Asian artists, fostering cross-cultural exchanges and broadening the scope of international fashion and music.