Global Travel Buyer Index Shows Slight Increase in Travel Procurement, Signaling Cautious Optimism

What's Happening?

The Global Travel Buyer Index (GTBI), a quarterly survey conducted by Dr. Fried & Partner and ITB Berlin, indicates a slight improvement in the travel procurement market for the third quarter of 2025. The index, which serves as an early indicator for the development of the travel market, shows a rise in the Current Situation Index to 83 points from 81 points in May 2025. This improvement is reflected in the purchasing volume, with 49% of respondents reporting an increase over the past six months compared to the previous year. Additionally, 70% of respondents noted an increase in contractual expenditure. The survey, which included 122 tourism buyers, highlights stable expectations for the next six months, with 53% anticipating an increase in purchasing volume.

Why It's Important?

The slight increase in travel procurement as indicated by the Global Travel Buyer Index suggests cautious optimism in the travel industry, which is crucial for economic recovery post-pandemic. The stability in future expectations reflects confidence among tourism buyers, potentially leading to increased investments and growth in the sector. This trend is significant for stakeholders such as tour operators, destinations, and service providers, as it may result in higher demand for travel-related services and products. The positive outlook could also encourage businesses to expand their offerings and improve their market strategies to capitalize on the anticipated growth.

What's Next?

The stable outlook for the next six months suggests that tourism buyers may continue to increase their purchasing activities, potentially leading to a gradual recovery in the travel industry. Stakeholders might focus on enhancing their services and exploring new markets to meet the anticipated demand. Additionally, the consistent expectations could prompt businesses to invest in innovative solutions and partnerships to strengthen their position in the market. Monitoring the Global Travel Buyer Index in upcoming quarters will be essential for industry players to adapt their strategies and align with market trends.