WNBA and Versant Ink 11-Year Deal for USA Network Broadcasts Starting 2026

What's Happening?

The Women's National Basketball Association (WNBA) has entered into an 11-year media rights agreement with Versant, set to commence in 2026. This deal will see USA Network broadcasting WNBA games, including regular-season matchups and select playoff and Finals games, through 2036. The partnership aims to enhance the league's visibility and accessibility, with USA Network slated to air over 50 games annually. The agreement includes Wednesday night doubleheaders and dedicated pregame and postgame studio programming. This move is part of a broader strategy by Versant to invest in women's sports, as they navigate a shifting media landscape where traditional viewership is declining.

Why It's Important?

The WNBA's new media rights deal with Versant is a testament to the growing interest and investment in women's sports. By securing a long-term broadcast partner, the league can significantly increase its exposure and fan base. This partnership is expected to drive higher viewership numbers, as evidenced by recent increases in playoff game audiences. The deal also highlights the strategic importance of women's sports in media portfolios, as companies like Versant seek to capitalize on this burgeoning market. For the WNBA, this agreement not only provides financial stability but also enhances the league's ability to attract top talent and sponsors.

What's Next?

As the WNBA prepares for the 2026 season under this new agreement, the league is also focused on negotiating a new collective bargaining agreement with the players' union. The outcome of these negotiations could have significant implications for player compensation and league operations. Additionally, the WNBA's continued efforts to expand its media presence may lead to further partnerships and innovations in how games are broadcast and consumed. The league's strategic focus on increasing visibility and accessibility is likely to drive further growth and engagement in the coming years.