What's Happening?
Julie McNamara is rejoining CBS Studios, partnering with Jennie Snyder Urman, the creator of 'Matlock,' to develop new series for broadcast and streaming. McNamara, who previously served as head of drama development at CBS Studios and later as VP of global podcast studios at Spotify, will now work with Urman's Sutton St. Productions. This collaboration follows Snyder Urman's renewed overall deal with CBS Studios. McNamara's return to CBS marks a reunion with President David Stapf, with whom she has collaborated on numerous successful projects, including 'Jane the Virgin' and 'Charmed.'
Why It's Important?
This partnership is crucial for CBS Studios as it seeks to enhance its content portfolio in a rapidly evolving entertainment industry. McNamara's expertise in drama development and her recent experience in podcasting provide a unique blend of skills that can drive innovative content creation. The collaboration with Snyder Urman, known for her impactful storytelling, is expected to produce series that appeal to a wide audience, potentially boosting CBS Studios' viewership and competitive edge. The success of their projects could also influence industry trends and set new standards for television production.
What's Next?
Moving forward, McNamara and Snyder Urman will focus on developing new series that align with CBS Studios' strategic objectives. As 'Matlock' continues to gain popularity, the duo will likely explore opportunities to expand its success while introducing fresh content. The industry will be keen to observe how this partnership shapes CBS Studios' programming and impacts its market position, particularly in attracting viewers and advertisers.
