What's Happening?
Elemental Concept, a consultancy firm headquartered in the United Kingdom, has announced the launch of its new German office as part of its strategy to expand its presence in the European market. The German operation will be led by Georg Brunner, a former
executive at Allianz, who brings over three decades of experience in digital transformation and management. Brunner will serve as Managing Director for Germany and the European Union, focusing on establishing local operations, building a regional team, and fostering partnerships to support clients across Europe. The move is part of Elemental Concept's global growth plan, aiming to provide European clients with local, hands-on support. The consultancy sees Germany as a critical market within the European technology sector, particularly in areas such as cybersecurity, artificial intelligence, and cloud adoption.
Why It's Important?
Germany is Europe's largest ICT market, projected to generate EUR 233 billion in 2025, and continues to grow across key areas such as AI, cybersecurity, cloud adoption, and healthcare digitalization. Elemental Concept's expansion into Germany is significant as it positions the company to capitalize on these growth areas, providing tailored technology solutions to meet the specific needs of European clients. The establishment of a local presence in Germany allows Elemental Concept to address urgent challenges around digitization, security, and healthcare transformation, offering real performance and value for clients. This expansion reflects the company's commitment to solving real problems through technology and challenging conventional thinking, which aligns with the needs of German enterprises seeking a true technology partner.
What's Next?
Elemental Concept plans to invest in local partnerships and talent development as its German operation gets underway. The company aims to deliver bespoke technology solutions to meet the specific needs of European clients, leveraging its expertise in digital transformation and management. With the appointment of Georg Brunner as Managing Director, Elemental Concept is poised to drive its next chapter of growth in the European market, focusing on building a trusted local team with the expertise to deliver real performance and value for clients.
