What's Happening?
Rashan Brown, a product manager at ESPN, has developed a successful side hustle centered around spoken-word poetry. Initially starting with a $3,000 investment to host a poetry event in Brooklyn, New York, Brown's venture, 'Poetry me, please,' has grown
into a monthly showcase series attracting poets nationwide. The events, which do not charge poets to perform, generate revenue primarily through ticket sales and merchandise. Brown's initiative has expanded to include managing other poets and hosting pop-up showcases globally. In 2024, the side hustle brought in $148,000, with most income derived from ticket sales. Despite slim profit margins, Brown reinvests earnings into the business, dedicating significant time to writing, scouting, and researching the poetry community.
Why It's Important?
Brown's success highlights the potential for creative side hustles to generate substantial income alongside full-time employment. His story underscores the importance of passion and perseverance in building a business from personal interests. The growth of 'Poetry me, please' reflects a broader trend of individuals leveraging unique talents and interests to create alternative revenue streams. This development is significant for the arts community, providing a platform for poets to gain exposure and connect with audiences. It also demonstrates the viability of niche markets in the entertainment industry, encouraging others to explore similar ventures.
What's Next?
Brown plans to continue expanding 'Poetry me, please,' focusing on developing new revenue streams and managing other poets under the brand. Upcoming events, such as the one at Brooklyn's Kings Theatre, are expected to draw large audiences, further solidifying the showcase's reputation. Brown's commitment to reinvesting profits suggests ongoing growth and potential for increased profitability. As the side hustle gains traction, it may attract more poets and audiences, potentially leading to larger-scale events and collaborations with other artists and venues.
Beyond the Headlines
The success of 'Poetry me, please' may inspire other creative professionals to pursue side hustles, contributing to a cultural shift towards valuing artistic expression and entrepreneurship. Brown's journey highlights the importance of community support and networking in building a successful venture. The initiative also raises questions about the sustainability of balancing full-time work with demanding side projects, prompting discussions on work-life balance and the role of passion in career choices.
