What's Happening?
Iberdrola has been recognized for its innovative campaign that uses gamified storytelling to promote the green energy transition. The campaign, titled 'Iberdrola’s Energy Transition Game,' won Gold in B2B
Energy and Utilities at The Drum Awards. It aimed to engage senior audiences across Europe, the US, and emerging markets by educating them on the energy transition through an immersive experience. The campaign was launched in anticipation of the 2024 election super-year, amidst increasing polarization around climate change and renewable energy.
Why It's Important?
This campaign highlights the effectiveness of gamification in engaging audiences on complex topics like energy transition. By using interactive storytelling, Iberdrola successfully captured the attention of key stakeholders, including governments and businesses, at a time when climate change and renewable energy are highly politicized. The recognition of this campaign demonstrates the potential for innovative communication strategies to influence public opinion and policy, encouraging other companies to adopt similar approaches in promoting sustainability.
