What's Happening?
HELENA, a beauty brand, has achieved dual certification from MyMicrobiome and Ecocert, setting a new standard in Latin America. The certifications recognize HELENA's commitment to microbiome-friendly and organic skincare products. The brand's Firming Day Cream and Essential Nourishing Moisturizing Serum have met the rigorous standards of both certifying bodies, emphasizing HELENA's dedication to scientific excellence and ecological responsibility.
Why It's Important?
HELENA's dual certification highlights the growing consumer demand for sustainable and scientifically-backed beauty products. This achievement positions the brand as a leader in the Latin American market, potentially influencing industry standards and consumer expectations. The certifications also reflect a broader trend towards environmentally conscious and health-focused beauty solutions, aligning with global movements for sustainable development.
