What's Happening?
Build in Amsterdam, a branding and e-commerce agency, is revolutionizing the way brands engage with consumers by creating dynamic omnichannel ecosystems. Founded in 2013, the agency focuses on maximizing user experience through cohesive brand storytelling
and connected-commerce. By integrating customized user experience (UX) and user interface (UI) design with storytelling and sales performance, Build in Amsterdam helps brands maintain a consistent identity across both physical and digital spaces. The agency's approach includes developing 'digital flagship stores' that reflect a brand's physical store experience online. Recently acquired by Front Row, a full-service e-commerce and growth accelerator, Build in Amsterdam continues to expand its capabilities, offering brands the flexibility to customize their digital presence seamlessly.
Why It's Important?
The shift towards a multi-channel presence is crucial as consumer shopping habits become increasingly fragmented. With 72% of EU5 customers indicating a preference for brands with a multi-channel presence, according to a BoF Insights x Amazon Fashion survey, the need for brands to optimize their presence across various platforms is evident. Build in Amsterdam's approach allows brands to meet consumers wherever they are, enhancing engagement and loyalty. This strategy is particularly significant for fashion, beauty, and lifestyle retailers aiming to recapture consumer attention in a saturated market. By providing a seamless integration of online and offline experiences, brands can better meet consumer expectations and drive revenue growth.
What's Next?
As Build in Amsterdam continues to develop online retail ecosystems, the focus will likely remain on enhancing personalization and integration across all consumer touchpoints. The agency's use of modular digital design systems allows for easy customization, enabling brands to adapt quickly to changing consumer preferences. With the ongoing evolution of AI and digital technologies, Build in Amsterdam is poised to further refine its strategies, ensuring that each consumer engagement is contextually relevant and aligned with the broader brand experience. This approach will be crucial as the lines between physical and digital retail continue to blur.
Beyond the Headlines
The agency's work highlights the growing importance of a unified brand experience in building consumer trust and loyalty. By ensuring consistency across all channels, brands can differentiate themselves in a competitive market. Additionally, the integration of digital strengths into physical retail spaces offers new opportunities for brands to enhance the in-person shopping experience. As consumer expectations continue to evolve, the ability to provide a seamless and personalized journey across all platforms will be a key differentiator for successful brands.
