What's Happening?
Rhys Denny, Co-Founder and CEO of Curate, shares insights into the challenges and rewards of starting a business in the advertising technology sector. Denny describes the entrepreneurial journey as akin to an unrequited love, where significant personal
investment is required without guaranteed returns. He emphasizes the importance of working with a team that shares common goals and values, which he considers a rare privilege. Denny also reflects on his previous venture, RedBud, which was acquired and became part of Sourcepoint, a leading consent management platform. This experience provided him with valuable lessons that he has applied to Curate, aiming to build a stronger and more resilient company.
Why It's Important?
Denny's experiences highlight the complexities and emotional investments involved in entrepreneurship, particularly in the fast-paced adtech industry. His reflections underscore the importance of team dynamics and shared vision in achieving business success. The narrative also illustrates the evolving nature of the advertising industry, where technological advancements and regulatory challenges require constant adaptation. Entrepreneurs and industry stakeholders can gain insights into the significance of resilience, adaptability, and strategic partnerships in navigating the competitive landscape of adtech.
What's Next?
Denny advises aspiring entrepreneurs to surround themselves with knowledgeable peers and to remain open to learning from others. He stresses the importance of listening and adapting to industry changes, such as the shift away from third-party cookies. As Curate continues to grow, the company is likely to focus on leveraging technological innovations and maintaining a strong team culture to drive future success.
Beyond the Headlines
Denny's story also touches on broader themes of work-life balance and the personal sacrifices often required in entrepreneurship. His emphasis on storytelling in advertising suggests a potential shift towards more authentic and engaging content in the industry. This could lead to a reevaluation of how brands connect with consumers, prioritizing meaningful narratives over traditional advertising methods.
