Holland Barrett Expands Retail Presence with New Concession in Morrisons Supermarket

What's Happening?

Holland & Barrett, a health and wellness retailer, has launched a new concession in Morrisons supermarket in Stockport Cheadle Heath, UK. This move is part of the company's retail expansion strategy, aiming to make its products more accessible to everyday customers. The concession will be operated by Holland & Barrett staff at its own till point. Additional concessions are set to open in Morrisons' Norwich and Bradford stores in October. This partnership reflects Holland & Barrett's ambition to expand its presence in small format and concession sites, following a major transformation of its beauty business to become the UK's leading health and wellbeing retailer.

Why It's Important?

The expansion of Holland & Barrett into Morrisons supermarkets signifies a strategic move to increase accessibility and visibility of its health and wellness products. By partnering with a major supermarket chain, Holland & Barrett can reach a broader customer base and enhance its market presence. This initiative aligns with the company's goal to transform its beauty business and establish itself as a go-to retailer for health and wellbeing products in the UK. The new concession model also supports the company's commitment to providing immersive spaces for skin and hair health, potentially attracting more customers seeking specialized wellness solutions.

What's Next?

Holland & Barrett plans to roll out its new beauty format into more UK city stores in 2026, alongside announcing new brand partnerships and innovations. The company will continue to focus on expanding its retail footprint through small format and concession sites, making health and wellness products more accessible. The leadership restructure, with Anthony Houghton as CEO of the UK and Ireland division, will guide the company's strategic direction and growth initiatives. As the partnership with Morrisons develops, Holland & Barrett may explore additional opportunities to enhance its product offerings and customer experience.