What's Happening?
The MIPCOM 2025 event has introduced six new reality TV formats that have caught the attention of global buyers. These formats, which blend cinematic production with creator-driven energy, include Banijay's 'Werewolves,' a psychological series set in a forest,
and Bunim/Murray's 'Let's Play Ball,' a YouTube-born hit. Other notable formats are Talpa's 'Caught In The Middle,' a high-stakes quiz show, and Nippon TV's 'Red Carpet Survival,' a celebrity-driven game. These shows are expected to roll out internationally, with 'Werewolves' planned for 12 territories, including the U.S. and UK.
Why It's Important?
The introduction of these formats is significant for the reality TV industry as they promise to bring fresh content and innovative concepts to audiences worldwide. Shows like 'Werewolves' and 'Caught In The Middle' offer unique viewing experiences that could drive international sales and licensing opportunities. The success of 'Let's Play Ball' on YouTube highlights the potential for digital platforms to influence traditional TV programming. These developments could lead to increased competition among broadcasters and streaming services to secure rights to these engaging formats.
What's Next?
As these formats prepare for international rollouts, broadcasters and streaming services will likely compete to secure licensing rights. The success of these shows could influence future programming decisions, encouraging more investments in reality TV formats that offer spectacle and social media virality. The industry will be watching closely to see which of these formats become global franchises and which remain niche favorites.