What's Happening?
ESPN has announced an expansion of its coverage of the National Women's Soccer League (NWSL) starting in the 2026 season. As part of a new media rights deal, ESPN and ABC will broadcast a total of 36 NWSL games, including all eight Decision Day matches, two quarterfinals, and one semifinal. This expansion is part of a broader effort to increase the visibility and reach of the NWSL, which also includes additional games broadcast by CBS and a new deal with the streaming platform Victory+ for Sunday primetime games. The updated agreements will be in effect for the 2026 and 2027 seasons, building on the original media rights deals signed ahead of the 2024 season. These deals, involving ESPN, CBS, Amazon Prime, and Scripps (ION), are valued at a combined $240 million and run through the end of the 2027 season.
Why It's Important?
The expansion of NWSL coverage by major networks like ESPN and CBS signifies a growing interest and investment in women's sports. This increased visibility is likely to attract new audiences and sponsors, contributing to the league's growth and financial stability. The inclusion of new teams, Boston Legacy FC and Denver Summit FC, further indicates the league's expansion and the increasing popularity of women's soccer in the U.S. By broadcasting more games, the NWSL can enhance its fan base and create a more competitive and engaging league, which could lead to increased revenue and opportunities for players and teams.
What's Next?
With the expanded media coverage set to begin in 2026, the NWSL is poised to reach a wider audience and potentially increase its fan base. The league's growth could lead to more sponsorship deals and partnerships, further solidifying its presence in the sports industry. Additionally, the introduction of new teams will add more games to the schedule, providing fans with more opportunities to engage with the league. As the NWSL continues to grow, it may also influence other sports leagues to invest more in women's sports, promoting gender equality in the industry.
