What's Happening?
The Caribbean Tourism Organization (CTO) has announced that Guyana will host the State of the Tourism Industry Conference (SOTIC) in October 2026. This marks the first time Guyana will host the event, which is a key forum for discussing Caribbean tourism
issues and innovations. The conference will take place in Georgetown from October 5 to 9, 2026, under the theme 'One Caribbean: Infinite Experiences,' focusing on community-centered tourism. Guyana's selection reflects its growing influence in regional tourism and its role in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment.
Why It's Important?
Hosting the SOTIC positions Guyana as a significant player in Caribbean tourism, potentially boosting its tourism sector and economy. The event will bring together tourism leaders, policymakers, and industry stakeholders, providing a platform for Guyana to showcase its tourism offerings and leadership. This could lead to increased investment and tourism development in the country. The focus on community-centered tourism aligns with global trends towards sustainable and inclusive tourism, which could enhance the region's appeal to international travelers.
What's Next?
As planning for the conference progresses, details on registration, programming, and venues will be announced. Guyana will likely prepare to accommodate an influx of international delegates and media, which could require infrastructure and service enhancements. The conference's outcomes may influence future tourism policies and strategies in the Caribbean, with potential long-term benefits for the region's tourism industry.
