What is the story about?
What's Happening?
The side braids trend, inspired by 2010s hairstyles, is gaining popularity for the upcoming fall and winter seasons. Shanna St. Cyr, a New York City-based braider, highlights the hybrid style combining cornrows on one side of the head with a sew-in cascading down the other side. This style mimics the appearance of a side-shave buzzcut without actual clipping. Cassie Ventura's 2009 partial buzzcut serves as a major inspiration for this look, often referred to as the 'Cassie braid' in New York. Helena Koudou, another NYC braider, confirms Cassie's influence, noting the convenience of the new style compared to the original buzzcut. Additionally, St. Cyr sees Beyoncé's influence, likening the style to reinvented 'Lemonade braids' from the singer's sixth album visuals.
Why It's Important?
The resurgence of side braids reflects a broader trend of revisiting past fashion and beauty styles, particularly from the 2010s. This trend offers a modern twist on classic looks, appealing to individuals seeking unique and edgy hairstyles without permanent changes. The influence of celebrities like Cassie Ventura and Beyoncé highlights the impact of pop culture on fashion trends, driving consumer interest and adoption. As the trend gains traction, it may lead to increased demand for professional braiding services, benefiting hairstylists and salons specializing in intricate braid styles. The convenience and versatility of side braids make them an attractive option for those looking to experiment with their appearance.
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