What's Happening?
Boots has unveiled its 2025 Christmas beauty campaign, 'Gift Happily Ever After,' which reimagines classic fairytales for modern consumers. The campaign features a CGI character inspired by Puss in Boots,
who embarks on a quest to find last-minute gifts for the Snow Queen’s Ball. The advert, which includes products from brands like e.l.f., Bubble, and Laneige, first aired on Boots' social media channels and will debut on ITV’s Martin Lewis Money Show. The campaign aims to position Boots as the go-to destination for holiday gifts, introducing over 50 new gifting brands for the season.
Why It's Important?
This campaign highlights Boots' strategic focus on enhancing its market presence during the competitive holiday season. By incorporating popular beauty brands and leveraging a fairytale narrative, Boots aims to attract a diverse customer base seeking unique and thoughtful gifts. The campaign's integration across various media platforms, including social media and television, underscores the importance of multi-channel marketing in reaching a broad audience. This approach not only boosts brand visibility but also strengthens customer engagement by offering a whimsical and memorable shopping experience.
