What's Happening?
The NHL is intensifying its efforts to grow the game internationally, with a particular focus on Europe. Commissioner Gary Bettman highlighted the league's commitment to expanding its footprint outside North America during a recent Board of Governors
meeting. The NHL plans to invest more in playing games, media, and grassroots programs in Europe, leveraging its existing popularity and relationships with local leagues. The league will continue the Global Series, with the Pittsburgh Penguins and Nashville Predators playing in Stockholm, Sweden. Additionally, NHL players will participate in the Olympic Winter Games Milano Cortina 2026, marking the league's return to the Olympics since 2014. The NHL and NHL Players' Association are also preparing for the World Cup of Hockey in 2028, with games planned in both Europe and North America.
Why It's Important?
The NHL's focus on international growth is crucial for expanding its global reach and increasing its fan base. Europe, with its established hockey communities, presents significant opportunities for the league to enhance its presence and collaborate with existing leagues. The return to the Olympics and the World Cup of Hockey are strategic moves to showcase the league's talent on a global stage, potentially attracting new fans and sponsors. This international expansion aligns with the NHL's goal of being the most international of the major North American sports leagues, leveraging its diverse player composition.
What's Next?
The NHL will continue to explore opportunities for international collaboration, with Europe as a primary focus. The league is expected to receive bids from various markets interested in hosting World Cup games, with decisions anticipated by February. The construction of the Milano Santagiulia Ice Hockey Arena for the Olympics remains a concern, but the NHL is relying on assurances from the International Olympic Committee regarding its completion.
Beyond the Headlines
The NHL's international strategy not only aims to grow the sport but also to foster goodwill and collaboration with existing hockey leagues worldwide. This approach could lead to long-term partnerships and joint initiatives that benefit the global hockey community, enhancing the sport's development and popularity.
