What's Happening?
Roy Lee, founder of Cluely, shared insights on the limitations of relying solely on viral marketing for startup growth during his appearance at TechCrunch Disrupt 2025. Lee acknowledged that while social
media virality can generate initial interest, it does not guarantee sustained growth or user retention. Cluely, known for its controversial marketing tactics, has faced challenges in converting attention into long-term success. The company recently shifted its focus to developing an AI assistant for meetings, aiming to establish a more stable product offering.
Why It's Important?
Lee's reflections on viral marketing highlight the complexities of building a successful tech startup in the digital age. While viral campaigns can create buzz, they often lack the substance needed to maintain user engagement and drive growth. This underscores the importance of developing robust products that meet consumer needs and provide value beyond initial hype. Cluely's experience serves as a cautionary tale for startups, emphasizing the need for strategic planning and product development to achieve sustainable success in a competitive market.
