What is the story about?
What's Happening?
Doja Cat has released a new music video for her song 'Gorgeous,' which pays homage to the beauty advertisements of the 1980s. The video features aesthetics reminiscent of late-80s and early-90s beauty brand ads, with golden typefaces and product close-ups that evoke the era's iconic glamour. The video includes appearances by models such as Alex Consani and Anok Yai, showcasing imaginary beauty products like lipstick and mascara. The music video is noted for its nostalgic elements, including a saxophone solo that enhances the 80s vibe. Despite being born in 1995, Doja Cat successfully captures the essence of the period, creating a visual tribute that resonates with beauty enthusiasts.
Why It's Important?
The release of Doja Cat's 'Gorgeous' video highlights the enduring influence of 1980s aesthetics in contemporary pop culture. By drawing on the visual language of past beauty ads, the video appeals to both nostalgia and modern sensibilities, potentially broadening Doja Cat's audience. This creative choice underscores the cyclical nature of fashion and beauty trends, where past styles are continually reimagined for new generations. The video's success could inspire other artists and brands to explore retro themes, impacting marketing strategies and consumer preferences in the beauty and entertainment industries.
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