Highsnobiety Ends Retail Operations to Focus on Cultural Influence

What's Happening?

Highsnobiety, a platform owned by Berlin-based online retailer Zalando, announced it will cease its commerce operations by the end of the year. The company plans to refocus on its publishing and cultural agency business, which has been its core strength. This decision coincides with Highsnobiety's 20th anniversary and will affect approximately 50 roles within the company. The flagship store in Berlin will be transformed into a space for temporary pop-ups and brand collaborations. Highsnobiety launched its e-commerce business in 2019 to complement its editorial content, but has now decided that its long-term impact lies in shaping culture rather than operating a retail model.

Why It's Important?

The decision to discontinue retail operations reflects Highsnobiety's strategic shift towards cultural influence, which has been a significant part of its business model. By focusing on publishing and cultural agency work, Highsnobiety aims to strengthen its position as a leader in shaping trends in sneakers and streetwear. This move may influence other companies in the fashion industry to reconsider their business models, especially in challenging market conditions. The restructuring could also impact the job market, as affected employees transition to new roles or industries.

What's Next?

Highsnobiety will continue to support affected employees during the transition period. The company plans to leverage its flagship store for brand activations and collaborations, potentially creating new opportunities for engagement with consumers. As Highsnobiety refocuses on its cultural agency business, it may explore new partnerships and initiatives to expand its influence in the fashion and lifestyle sectors.