What's Happening?
Berlin-based start-up Reverse.fashion has secured investment from the Swedish clothing group H&M and Berlin-based investment firm Kisora. Founded in 2024, Reverse.fashion is developing automated sorting processes for used textiles to address bottlenecks
in recycling. The funding will be used to expand development and operations teams, advance innovative solutions, and support pilot projects. The company's 'AI Sorting Partner' application is in a pilot phase, with commercial use expected in early 2026.
Why It's Important?
The investment from H&M highlights the growing importance of sustainable practices in the fashion industry. By improving textile sorting technology, Reverse.fashion aims to reduce costs and enhance the quality of recycled garments, potentially transforming the recycling process. This development could lead to more sustainable production methods and reduce the environmental impact of the fashion industry. Companies that adopt such technologies may gain a competitive edge by aligning with consumer demand for sustainability.
What's Next?
Reverse.fashion plans to continue developing its AI-driven sorting technology and expand its team to support this growth. The company will likely collaborate with industry partners to refine its solutions and prepare for the commercial launch of its application. As the fashion industry increasingly focuses on sustainability, other companies may follow suit, investing in similar technologies to improve their recycling processes.
