What's Happening?
Morocco has successfully hosted the 35th Africa Cup of Nations (AFCON 2025), showcasing its capability to organize major sports events and boosting its tourism sector. The event, which concluded on January 18, 2026, attracted 19.8 million international
tourists in 2025, marking a 14% increase from the previous year. Tourism revenue reached $13 billion, positioning Morocco as Africa's top tourist destination. The tournament also served as a rehearsal for the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal. Infrastructure improvements, including new flight routes and hotel upgrades, have been pivotal in accommodating the influx of visitors.
Why It's Important?
The successful hosting of AFCON 2025 highlights Morocco's growing prominence as a hub for international sports and tourism. The event has not only boosted the local economy but also enhanced Morocco's global reputation as a tourist destination. The infrastructure developments and increased air connectivity are expected to have long-term benefits, attracting more visitors and investment. As Morocco prepares for the 2030 FIFA World Cup, the experience gained from AFCON will be invaluable in ensuring the success of this global event, further solidifying Morocco's position in the international tourism and sports arenas.
What's Next?
Morocco aims to attract 26 million tourists by 2030, leveraging the momentum from AFCON 2025 and the upcoming FIFA World Cup. Continued investment in infrastructure, including the construction of new stadiums and hotels, will be crucial in meeting this target. The collaboration between public and private sectors will play a key role in ensuring that Morocco can accommodate the expected increase in visitors. The focus will also be on addressing any social unrest related to infrastructure spending and ensuring that the benefits of tourism are widely distributed across the country.
