What's Happening?
Matt Ullian has been appointed as the Senior Vice President of Special Projects at Penske Media Corporation (PMC). In this newly created role, Ullian will oversee event strategy, talent booking, and guest list curation for PMC's portfolio of brands. He will report directly to Jay Penske, the chairman, founder, and CEO of PMC. Ullian brings extensive experience in talent booking and event curation, having co-founded Boldface Partners in 2019 and previously worked at Vanity Fair. His career at Vanity Fair included organizing high-profile events such as the Vanity Fair Oscar Party and the White House Correspondents’ Dinner After-Party. PMC's portfolio includes major media brands like Variety, Rolling Stone, and Billboard, as well as events like the Golden Globes and American Music Awards.
Why It's Important?
Ullian's appointment is significant for PMC as it aims to enhance its event offerings and strengthen its position in the media industry. His expertise in talent booking and event management is expected to elevate the quality and impact of PMC's events, potentially attracting more high-profile partnerships and sponsorships. This strategic move aligns with PMC's broader goals of expanding its influence and reach across various media platforms. Ullian's role could lead to innovative event formats and collaborations, benefiting PMC's brands and increasing their visibility in competitive markets.
