What is the story about?
What's Happening?
Naperville's Block 59 dining and entertainment complex is set to open a seasonal ice rink from November 20 to January 18. The rink will be constructed on a 7,200-square-foot green space between Yard House and Cheesecake Factory restaurants. Rich Dippolito, vice president of redevelopment for Brixmor Property Group, stated that the initiative aims to provide a fun outdoor activity for the community during the winter months. The rink is being developed in partnership with Magic Ice, a company known for setting up skating rinks at shopping centers and municipalities nationwide. The project is part of a broader effort to utilize the venue's green spaces effectively during colder seasons.
Why It's Important?
The introduction of the ice rink at Block 59 is significant as it enhances community engagement and provides a seasonal attraction that could boost local tourism and business. By offering a unique winter activity, the complex aims to draw more visitors, potentially increasing foot traffic to nearby businesses. This initiative reflects a growing trend among shopping centers to incorporate recreational facilities to attract and retain customers. The rink could become an annual tradition, fostering a sense of community and providing a venue for social gatherings during the holiday season.
What's Next?
The ice rink will open with free admission on its first day, although slots will be limited. Following the opening, tickets will be available for purchase online or at the rink, with hourly reservation times. The rink will operate seven days a week, with extended hours on weekends. The success of this initiative could lead to similar projects in other locations, as developers continue to explore ways to maximize the use of outdoor spaces during winter.
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