What is the story about?
What's Happening?
Amazon is set to discontinue its Prime Invitee program starting October 1, limiting free shipping benefits to household members only. This change will affect Prime members who previously shared shipping benefits with individuals outside their household.
Why It's Important?
The decision to end the Prime Invitee program reflects Amazon's strategy to streamline its services and focus on household memberships. It may impact consumer behavior, as users adjust to the new limitations, and could influence Amazon's competitive positioning in the e-commerce market.
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