What's Happening?
Torrid has announced the launch of its 2025 Casting Call, inviting women sizes 10-30 to participate in a model search that celebrates self-expression and individuality. The initiative aims to put curvy women front and center in the fashion industry, challenging traditional norms. Last year, over 11,000 women applied, with Essence Sugar, a mechanical engineer from Jacksonville, Florida, emerging as the winner. This year, applicants can submit photos and videos online, with 30 finalists selected for public voting. The top 15 will attend a bootcamp in Los Angeles, featuring mentorship and professional photoshoots. Torrid is also hosting an in-person event in Los Angeles on October 4, offering professional advice and photos to enhance applications.
Why It's Important?
The Torrid Casting Call is significant as it promotes inclusivity and diversity in the fashion industry, which has historically marginalized plus-size individuals. By providing a platform for curvy women, Torrid is challenging industry standards and advocating for broader representation. This initiative not only empowers participants but also influences public perception, encouraging acceptance of diverse body types. The involvement of prominent figures like Tabria Majors further underscores the campaign's impact, as it aligns with broader societal movements towards body positivity and self-acceptance.
What's Next?
Applications for the Torrid Casting Call 2025 are open, with the process culminating in the selection of a winner on November 11. The winner will receive a $15,000 Torrid wardrobe, $5,000 in cash, and a starring role in Torrid's 2026 campaign. As the campaign progresses, it is expected to attract significant attention from both participants and the fashion industry, potentially influencing other brands to adopt similar inclusive practices. Torrid's expansion into new sub-brands also suggests ongoing opportunities for diverse representation in future campaigns.
