What's Happening?
Circana LLC has announced a significant expansion in its market research coverage of the convenience-store channel. The Chicago-based firm now examines $15 billion in annual sales from prepared foods,
dispensed beverages, and fresh products, using point-of-sale data from 40 top convenience-store chains. This expansion provides detailed, item-level data on single-serve and dispensed beverage purchases, offering a more complete view of fresh food performance and enabling brands and retailers to unlock faster insights and identify growth opportunities.
Why It's Important?
Circana's expanded market research coverage is crucial for the convenience-store industry, as it provides comprehensive insights into perishable sales across U.S. retail chains. This data allows brands and retailers to make informed, strategic decisions in a competitive environment, enhancing their ability to respond to consumer demands and optimize product offerings. The expansion reflects the growing importance of fresh food and beverage categories in driving sales and customer engagement in convenience stores.
What's Next?
With the expanded coverage, Circana aims to deliver more comprehensive insights into total perishable sales, helping clients improve decision-making and identify new growth opportunities. This development is expected to influence strategic planning and marketing efforts within the convenience-store industry, as businesses seek to leverage detailed data to enhance their competitive position.
Beyond the Headlines
The expansion of Circana's market research coverage highlights the increasing focus on data-driven decision-making in the convenience-store industry. This trend underscores the importance of leveraging technology and analytics to understand consumer behavior and optimize product offerings, driving innovation and growth in the sector.
