What's Happening?
DeLoss Jahnke, the president of the National Association of Farm Broadcasting (NAFB) and a senior news anchor for RFD Radio Network, emphasizes the critical role of trust in farm broadcasting. Jahnke, who grew up on a diversified family farm, has a deep
connection to rural America and its agricultural community. He notes that farm broadcasters cover a wide range of topics, including markets, weather, property rights, agronomy, and animal health. Despite the abundance of information sources available today, a 2025 Kynetec Research Farm Radio Listenership Study found that farmers still rank radio as their top choice for daily agricultural news and information. Jahnke stresses that farm radio is local, relevant, and trusted, providing critical news and information that influence business decisions on farms.
Why It's Important?
The emphasis on trust in farm broadcasting is significant as it highlights the unique position of farm radio in delivering reliable information to rural communities. In an era where misinformation is prevalent, especially on social media, having a trusted source is invaluable for farmers who rely on accurate data to make informed decisions. The continued preference for radio among farmers underscores the medium's credibility and its role in supporting the agricultural sector. This trust is not only crucial for individual farmers but also for the broader agricultural industry, which depends on timely and accurate information to navigate challenges and opportunities.
What's Next?
As the 2026 NAFB president, Jahnke aims to protect and enhance the trust that farm broadcasters have built with their audiences. This involves continuing to deliver relevant and timely information while adapting to new technologies and platforms that can reach a broader audience. The NAFB will likely focus on maintaining the integrity and reliability of farm broadcasting as it navigates the evolving media landscape. Stakeholders in the agricultural sector, including policymakers and industry leaders, may also engage with farm broadcasters to ensure that critical information reaches rural communities effectively.
