What is the story about?
What's Happening?
Fanatics and Lululemon have announced an expansion of their collaboration for the upcoming NHL season, now including all 32 teams in their fan gear collection. The expanded collection will feature over 20 new apparel styles for both men and women, including half zips, hoodies, and T-shirts, as well as accessories like bags, bottles, and hats. The new gear will be available online at lululemon.com, Fanatics.com, NHLShop.com, NHLShop.ca, and the online stores of all NHL teams. Additionally, select in-arena team stores and Lids-operated locations in nearly every NHL market, including the NHL Shop in New York City, will carry the apparel. Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, emphasized the cultural significance of hockey and the opportunity for fans to express their team pride through this premium collection.
Why It's Important?
The expansion of the NHL fan gear collection by Fanatics and Lululemon is significant as it reflects the growing market for sports merchandise and the increasing collaboration between major brands and sports leagues. By including all 32 NHL teams, the collection caters to a wider audience, potentially boosting sales and brand visibility for both companies. This move also highlights the importance of fan engagement in sports, as providing diverse and stylish merchandise options can enhance the fan experience and foster a sense of community among supporters. The collaboration may also set a precedent for future partnerships between sports leagues and lifestyle brands, further blurring the lines between sports and fashion.
What's Next?
As the new NHL season approaches, fans can expect the release of the expanded collection on October 8. The availability of the gear in various retail locations and online platforms will likely lead to increased consumer interest and sales. The success of this collaboration could encourage Fanatics and Lululemon to explore further expansions or new partnerships with other sports leagues. Additionally, the response from fans and the market will provide valuable insights into consumer preferences, potentially influencing future product offerings and marketing strategies.
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