European Parliament Bans 'Meaty' Names for Plant-Based Products, Impacting EU Market

What's Happening?

The European Parliament has voted to ban the use of 'meaty' names for plant-based products. This decision aims to prevent manufacturers from using terms traditionally associated with meat, such as 'burger', 'sausage', and 'steak', to describe plant-based alternatives. The vote saw 355 Members of the European Parliament (MEPs) in favor, 247 against, and 30 abstentions. The ban is part of a broader proposal to review regulations around the EU's Common Market Organisation, intended to strengthen the power of farmers. The proposal was introduced by MEP Céline Imart, who emphasized that terms like steaks and sausages should be reserved for products from livestock farms. The decision has sparked criticism, with opponents arguing that it is unnecessary and could hinder the growing market for plant-based alternatives in Europe.

Why It's Important?

This legislative move by the European Parliament could significantly impact the plant-based food industry in Europe, which is the largest consumer market for meat alternatives globally. The ban could limit the marketing strategies of companies producing plant-based products, potentially affecting their sales and market growth. Proponents of plant-based diets argue that the ban could stifle innovation and consumer choice in a market that is increasingly leaning towards sustainable and health-conscious food options. On the other hand, supporters of the ban believe it will protect traditional meat producers and prevent consumer confusion. The outcome of this decision could set a precedent for other regions considering similar regulations, influencing global trends in food labeling and marketing.

What's Next?

The vote marks the beginning of interinstitutional discussions between the European Parliament, the Council, and the Commission. These talks will determine the final form of the legislation. A more moderate proposal by the Commission, which would have allowed some terms like 'burger' and 'steak' to remain, may still influence the outcome. Stakeholders in the plant-based industry, including advocacy groups like ProVeg International, are expected to continue lobbying against the ban. The discussions and eventual decisions will be closely watched by both the plant-based and traditional meat industries, as well as consumers and policymakers across Europe and beyond.