What's Happening?
Jack in the Box has announced a week-long promotion offering its popular Smashed Jack burgers for $5 each. The promotion runs from September 12 to 18, both in-store and via the Jack App. The Smashed Jack, which debuted in 2024, quickly became a fan favorite and is now a core menu item. In addition to the $5 burgers, Jack in the Box is offering additional deals, such as a buy-one-get-one-free Jr. Cheeseburger on National Double Cheeseburger Day and a free Jr. Cheeseburger with a $1 purchase on National Cheeseburger Day. The promotion aims to attract customers and boost sales.
Why It's Important?
The Smashed Jack promotion is a strategic move by Jack in the Box to increase customer engagement and drive sales. By offering a popular menu item at a discounted price, the company aims to attract both new and returning customers. The promotion also leverages national food holidays to create additional marketing opportunities and encourage app usage. This approach is part of a broader trend in the fast-food industry, where companies use limited-time offers and digital platforms to enhance customer loyalty and compete in a crowded market. The success of this promotion could influence future marketing strategies for Jack in the Box.
