What's Happening?
In Athens, Georgia, potential homebuyers are expanding their search areas due to high mortgage rates and unaffordable home prices. According to data from Realtor.com's Cross-Market Demand Report, many are looking beyond urban centers to more affordable locations.
The report highlights that Atlanta, Georgia, is the top destination for Athens residents, with a 30.9% view share of active listings. Other popular areas include Jefferson, Savannah, and Augusta, Georgia, as well as Hilton Head Island, South Carolina.
Why It's Important?
The trend of expanding home searches reflects broader economic pressures, such as high mortgage rates, which are impacting affordability. This shift could influence real estate markets by increasing demand in suburban and rural areas, potentially driving up prices in these regions. For urban centers, this may result in slower growth or price stabilization. The ability to work remotely is also a factor, allowing buyers more flexibility in choosing where to live, which could lead to long-term changes in housing market dynamics.












