What's Happening?
Hilton has announced the signing of a new property, DoubleTree by Hilton Marrakech La Palmeraie, set to expand its presence in Morocco. The resort-style hotel will be located in Marrakech's Palmeraie district
and will feature 228 guest rooms and suites. The property will offer a variety of leisure facilities, including multiple dining options, a pool area, a gym, a spa, and a paddle court. Additionally, the hotel will cater to events and celebrations with a ballroom and meeting rooms. This development is part of Hilton's broader expansion strategy in Morocco, which includes 16 hotels in the pipeline, such as the Waldorf Astoria Rabat Salé and Hampton by Hilton Ben Guerir. The new Marrakech property is expected to open in 2028.
Why It's Important?
The expansion of Hilton's DoubleTree brand in Morocco signifies the company's commitment to growing its footprint in Africa, a region with increasing demand for hospitality services. This move is likely to enhance tourism in Marrakech, a city known for its historical and cultural significance. The new hotel will not only provide luxury accommodations but also create job opportunities and contribute to the local economy. For Hilton, this expansion strengthens its global portfolio and reinforces its brand presence in key international markets. The development aligns with the company's strategy to cater to both business and leisure travelers, offering comprehensive amenities and services.
