What is the story about?
What's Happening?
Jordan Brand is set to release a new Air Jordan 1 Low sneaker, titled 'Somos Eternos,' as part of its annual Day of the Dead-themed collection. The sneaker features a unique design with a cobblestone-like texture on the Swoosh, pink and gray finishes, and perforations for added dimensionality. The design includes pink leather tags, pops of pink on the laces and outsole, and blue overlays reminiscent of cotton candy. The sneaker also features a black insole with a skull and flower graphic, and a special box with themed elements. The release is expected before November 1, with a price tag of $135.
Why It's Important?
The release of the Air Jordan 1 Low 'Somos Eternos' highlights Jordan Brand's continued engagement with cultural themes, specifically the Day of the Dead, which is significant in Mexican culture. This approach not only broadens the brand's appeal but also showcases its commitment to diversity and cultural appreciation. The sneaker's unique design elements may attract collectors and enthusiasts, potentially boosting sales and enhancing brand visibility. The collaboration with cultural themes can strengthen Jordan Brand's market position and foster deeper connections with diverse consumer bases.
What's Next?
The Air Jordan 1 Low 'Somos Eternos' is expected to be available through the Snkrs app and select retailers. As the release date approaches, Jordan Brand may unveil additional Day of the Dead-themed sneakers, expanding its holiday collection. Retailers and consumers will likely anticipate further announcements regarding the release schedule and availability. The brand's strategy may influence other companies to incorporate cultural themes into their product lines, potentially leading to broader industry trends.
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