What's Happening?
Collette, a leader in guided tours, has extended its partnership with Pickleball Australia, becoming the 'Official Holiday Partner' for the upcoming Australian Pickleball Championship. The event, scheduled for October in Queensland, will feature competitions in various formats, attracting both local and international players. Collette is hosting a friendly tournament for travel agents, offering holiday prizes and promoting the sport among its community. The partnership aims to engage active travelers and promote pickleball as a popular sport among over-50s, aligning with Collette's target demographic.
Why It's Important?
The partnership between Collette and Pickleball Australia highlights the growing popularity of pickleball, particularly among older adults seeking active lifestyles. By associating with a major sporting event, Collette enhances its brand visibility and connects with a demographic that values both travel and fitness. The collaboration also reflects broader trends in the travel industry, where experiential and active travel options are increasingly sought after. This initiative may encourage more travel agents to engage with pickleball, potentially expanding its reach and popularity.
