What's Happening?
A 2025 Online Consumer Report by Wolt, conducted by the KANTAR Institute, highlights a significant increase in online shopping among Israelis, particularly during wartime. The report, based on responses from 2,006 Israelis, indicates that 78% of the population
engaged in online shopping throughout the year, with 61% doing so regularly. The study notes a marked rise in online purchases following the October 7 massacre, with one-third of Israelis increasing their online shopping frequency during security-sensitive periods. The report also reveals that online shopping has become a time-saving tool, with many Israelis using the extra time for family, leisure, or work.
Why It's Important?
The shift towards online shopping in Israel reflects broader changes in consumer behavior, driven by security concerns and the convenience of digital platforms. This trend has implications for local businesses, which may see increased demand and opportunities for growth. The reliance on online shopping also underscores the importance of digital infrastructure and logistics in supporting consumer needs during crises. Additionally, the report highlights the role of social media and influencers in shaping purchasing decisions, particularly among younger consumers, indicating a shift in marketing strategies.
Beyond the Headlines
The increased online shopping during wartime suggests a potential long-term shift in consumer habits, with digital platforms becoming integral to daily life. This trend may lead to greater investment in e-commerce infrastructure and innovation in delivery services. The reliance on online shopping also raises questions about data privacy and security, as more personal information is shared online. Furthermore, the influence of social media on consumer behavior highlights the need for transparency and ethical practices in digital marketing.
