What's Happening?
Mr Whippy has announced the establishment of a new £15m manufacturing facility in Sheffield, aimed at expanding its product line to include doughnuts. The facility, located at Woodhouse Link, will produce over 104 million doughnuts annually starting in 2026.
The investment will create more than 50 jobs and is part of Mr Whippy's strategy to enhance its product offerings and operational capabilities.
Why It's Important?
This investment marks a significant expansion for Mr Whippy, a heritage brand known for its sweet treats. By diversifying its product line and increasing production capacity, Mr Whippy can strengthen its market position and meet growing consumer demand. The creation of new jobs in Sheffield also contributes to local economic development, supporting the community and enhancing the region's industrial capabilities.
