What's Happening?
Artists & Robots, a new agency founded by Heather Salkin and Jason Snyder, has launched with the aim of transforming brand experiences through AI. The agency has already onboarded eight clients across various sectors including consumer packaged goods,
finance, healthcare, and technology. Salkin, who previously served as SVP at Omnicom agency RAPP, describes the agency as a 'creative intelligence studio' focused on making brands feel authentic in a world dominated by AI-generated content. The founders argue that many marketers are overlooking the potential of AI to create unique and genuine brand experiences.
Why It's Important?
The launch of Artists & Robots highlights a shift in the marketing industry towards more innovative uses of AI. By focusing on authenticity and creativity, the agency aims to address the growing concern that AI-generated content can often feel impersonal and generic. This approach could set a new standard for how brands engage with consumers, potentially leading to more meaningful interactions and stronger brand loyalty. As AI continues to evolve, agencies like Artists & Robots may play a crucial role in shaping the future of marketing strategies.
