What's Happening?
Peter Sant, a travel retail veteran and former Rémy Cointreau Global Travel Retail Director, has captured the vibrancy of the Alicante Duty Free store at Alicante–Elche Miguel Hernández Airport. The images, taken during his recent travel back to the UK,
highlight the diversity and allure of the Avolta-run departures store. This feature is part of a regular series celebrating memorable scenes and campaigns in the global aviation and travel retail sector.
Why It's Important?
The photography of Alicante Duty Free by an industry veteran like Peter Sant underscores the significance of visual storytelling in enhancing the appeal of travel retail spaces. Such imagery can play a crucial role in marketing and promoting duty-free stores, potentially increasing foot traffic and sales. For the travel retail industry, showcasing vibrant and diverse shopping environments can attract more travelers, thereby boosting economic activity in these locations.
