What's Happening?
Spotify has announced new integrations with Amazon and Yahoo's demand-side platforms (DSPs), allowing advertisers to purchase Spotify ads directly through these platforms. This marks the first time DSP customers of Amazon or Yahoo can access Spotify's audio, video, and display ad inventory. Brian Berner, Spotify's global head of advertising sales and partnerships, emphasized the company's commitment to enhancing automated buying channels, providing advertisers with more control and flexibility in reaching Spotify's global user base.
Why It's Important?
The integration of Spotify's ad inventory with Amazon and Yahoo DSPs represents a strategic move to broaden its advertising reach and capabilities. This development is significant for advertisers seeking to leverage Spotify's extensive user base for targeted marketing campaigns. By facilitating easier access to its ad inventory, Spotify enhances its appeal to advertisers, potentially increasing ad revenue and strengthening its position in the competitive digital advertising market.
