What's Happening?
A recent report by Wolt, conducted by the KANTAR Institute, reveals a significant increase in online shopping among Israelis during wartime. The 2025 Online Consumer Report indicates that 78% of Israelis shopped
online throughout the year, with 61% doing so regularly. The report highlights that one-third of Israelis increased their online purchases during security-sensitive periods, with 40% ordering more from local businesses since October 7. The survey also shows that online shopping saves time for 85% of respondents, with many using the extra time for family, leisure, or work. Additionally, the report notes the influence of social media on young consumers, with a significant portion making purchases based on influencer recommendations.
Why It's Important?
The increase in online shopping during wartime underscores the adaptability of consumer behavior in response to external circumstances. This shift has implications for local businesses, as more Israelis are turning to online platforms to discover and support local products. The convenience and time-saving aspects of online shopping are significant, as they allow consumers to manage their time more effectively. The influence of social media on purchasing decisions highlights the growing role of digital platforms in shaping consumer behavior. This trend presents opportunities for businesses to leverage online channels and influencer marketing to reach a broader audience.
What's Next?
As online shopping continues to grow, businesses may need to adapt their strategies to cater to the increasing demand for online services. This could involve enhancing user experience on digital platforms and leveraging social media to engage with consumers. The trend of supporting local businesses through online shopping may encourage more companies to establish a digital presence. Additionally, the influence of social media on consumer behavior suggests that businesses could benefit from collaborating with influencers to promote their products. The ongoing evolution of consumer habits will likely drive further innovation in the e-commerce sector.
