What's Happening?
Genpact has been recognized as a winner in the Salesforce Partner Innovation Awards for its work in the Consumer Goods category. The award highlights Genpact's collaboration with Advantage Solutions, a leading
retail solutions agency, to transform its order management system. Genpact developed a multi-platform solution powered by Salesforce, including an industry-first order management system and a system of engagement for tracking and monitoring outcomes. This innovation has improved supply chain efficiency and visibility for Advantage Solutions, enhancing service delivery for its 4,000 consumer packaged goods clients.
Why It's Important?
The recognition of Genpact by Salesforce underscores the importance of digital transformation in the consumer goods sector. By leveraging AI and process intelligence, Genpact has enabled Advantage Solutions to optimize its supply chain operations, leading to faster onboarding and improved decision-making. This award highlights the growing trend of integrating advanced technology solutions to address complex business challenges, positioning Genpact as a leader in driving enterprise transformation within the Salesforce ecosystem.
What's Next?
Following this recognition, Genpact is likely to continue expanding its partnership with Salesforce, developing more innovative solutions for other industries. The success of the order management system could lead to its adoption by other companies seeking to streamline their operations. Genpact's focus on AI-powered solutions may also drive further advancements in supply chain management and customer engagement strategies.
Beyond the Headlines
The award reflects a broader shift towards agentic enterprise transformation, where companies leverage AI and data-driven insights to enhance operational efficiency. Genpact's approach aligns with the increasing demand for personalized and scalable solutions that can adapt to changing market conditions, potentially influencing future business practices across various sectors.











