What's Happening?
Domino's Pizza, the largest pizza chain globally, has launched a new 'Specialty Pizza' called the Spicy Chicken Bacon Ranch Pizza. This new offering is part of Domino's strategy to provide affordable options
amidst rising food prices due to inflation. The pizza features grilled chicken breast, creamy ranch dressing, smoked bacon, jalapeños, provolone, mozzarella, and buffalo sauce, available for $9.99. The launch is accompanied by an advertising campaign featuring Retta, known for her role as Donna Meagle in Parks and Recreation, using the catchphrase 'Treat Yo Self' to encourage indulgence.
Why It's Important?
The introduction of the Spicy Chicken Bacon Ranch Pizza at a lower price point is significant as it positions Domino's as a cost-effective choice for consumers facing economic pressures. With food prices on the rise, offering a specialty pizza below the average cost of a medium Domino's pizza provides relief to budget-conscious customers. This move could enhance Domino's market share by attracting consumers looking for affordable dining options without compromising on quality or taste.
What's Next?
The Spicy Chicken Bacon Ranch Pizza is now available at participating Domino's locations across the United States. The advertising campaign featuring Retta is expected to roll out nationally, potentially increasing consumer interest and sales. Domino's may continue to leverage popular cultural references and affordable pricing strategies to maintain competitiveness in the fast-food industry.
