What is the story about?
What's Happening?
EA Sports has decided not to proceed with the revival of its college basketball video game series. The decision comes as more schools opt to partner with 2K Sports instead. EA Sports had initially announced plans to bring back the series, which was last produced as NCAA Basketball 10, but faced challenges due to licensing issues. The company had hoped to include all Division I men's and women's teams, but without full participation from schools, the plan was scrapped. The College Licensing Company had encouraged schools to accept EA's proposal, but the lack of unanimous support led to the cancellation.
Why It's Important?
The cancellation of EA Sports' college basketball game highlights the complexities of licensing in the video game industry, particularly in collegiate sports. This decision affects not only the gaming community but also the schools and athletes who could have benefited from the exposure and potential revenue. The move also underscores the competitive landscape between EA Sports and 2K Sports, with the latter gaining ground in the collegiate sports gaming market. This development may influence future licensing negotiations and partnerships in the sports gaming industry.
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