What's Happening?
Eric Musselman, the head coach of USC's men's basketball team, is employing unconventional marketing strategies to boost fan engagement and attendance at games. In his second season, Musselman has been
actively promoting the team through social media videos, public events, and direct student engagement. Despite a challenging first season with a 17-18 record and declining attendance, Musselman is determined to create a unique market presence for USC basketball. His efforts include organizing events like a practice at Venice Beach and a potential dunk contest at a fraternity, all aimed at increasing visibility and excitement around the team.
Why It's Important?
Musselman's approach highlights the increasing importance of marketing in collegiate sports, particularly in competitive markets like Los Angeles. By focusing on student engagement and leveraging social media, Musselman aims to build a strong fan base that can support the team both financially and in spirit. This strategy could serve as a model for other programs facing similar challenges in attracting and retaining fans. The success of these efforts could significantly impact the team's financial health and community support, potentially leading to better recruitment and performance on the court.
What's Next?
As the season progresses, the effectiveness of Musselman's marketing strategies will be tested. The team's performance will play a crucial role in sustaining fan interest, and upcoming games will be pivotal in determining the success of these efforts. The involvement of students and the broader community will be key in creating a vibrant game-day atmosphere, which could, in turn, attract more high-profile recruits and elevate the program's status.
