What's Happening?
Asset World Corporation (AWC) has been awarded the Thailand Technology Excellence Award for AI - Hospitality & Leisure and Digital - Hospitality & Leisure at the Asian Technology Excellence Awards 2025.
This recognition highlights AWC's commitment to leveraging advanced digital platforms and artificial intelligence to enhance customer engagement and experience in the real estate, hospitality, and leisure sectors. AWC's internal generative AI platform, OWLAI, plays a crucial role in this transformation by enhancing operational agility and revolutionizing internal knowledge management. OWLAI centralizes critical knowledge and streamlines workflows, resulting in significant internal gains such as a 20% reduction in information search times for investment teams and a 50% decrease in waiting times and translation costs for the legal department.
Why It's Important?
The recognition of AWC's AI-driven initiatives underscores the growing importance of digital transformation in the hospitality industry. By integrating AI capabilities, AWC is setting new benchmarks for innovation, efficiency, and customer experience. This transformation not only enhances operational efficiency but also ensures a high-quality experience for customers across AWC's properties, retail spaces, and wholesale operations. The success of AWC's digital platforms, such as the Pikul lifestyle app, demonstrates the potential for AI to drive customer engagement and loyalty, offering a seamless and rewarding experience. This positions AWC as a leader in digital innovation within Thailand's hospitality and lifestyle sectors.
What's Next?
AWC is preparing to launch Thailand's most generous lifestyle loyalty program, which will connect hotels, retail spaces, dining venues, and partners under one rewarding platform. By expanding Pikul's partner network and utilizing AI-driven customer insights, AWC aims to shape a new era of connected hospitality. This initiative is expected to foster deeper connections and long-term loyalty among customers, further solidifying AWC's position as a leader in the industry. The continued integration of advanced AI capabilities with customer-centric digital platforms will likely drive sustainable growth and create lasting value for communities across AWC's ecosystem.
Beyond the Headlines
AWC's strategic vision to become a fully digital and data-driven organization reflects a broader trend in the hospitality industry towards embracing technology to enhance customer experiences. The company's focus on AI and digital platforms not only improves operational efficiency but also aligns with global trends towards sustainability and innovation. By redefining how customers connect across its ecosystem, AWC is contributing to a shift in the hospitality landscape, where technology and creativity play a central role in delivering value and empowering communities.
