What's Happening?
JuJu Watkins, a prominent USC women's basketball player, has made history by becoming the first college athlete to invest in a professional women's sports team, the Boston Legacy Football Club. The team is set
to join the National Women's Soccer League in March 2026. Watkins' investment is part of a broader group that includes notable figures such as Olympic gold medalist Aly Raisman and Boston Celtics GM Brad Stevens. Watkins is currently recovering from an ACL injury and will miss the 2025-26 basketball season, using it as her redshirt year.
Why It's Important?
Watkins' investment in the Boston Legacy FC represents a significant milestone in the evolution of women's sports, showcasing the growing influence of college athletes in professional sports ventures. This move highlights the potential of Name, Image, and Likeness (NIL) agreements to empower athletes beyond their collegiate careers, allowing them to shape the future of sports. Watkins' involvement underscores the increasing recognition and support for women's sports, potentially inspiring other athletes to engage in similar initiatives and contribute to the development of women's leagues.
What's Next?
As the Boston Legacy FC prepares for its debut in the NWSL, Watkins' role as an investor may influence the team's branding and outreach efforts. Her recovery from injury will be closely watched, with expectations for her return to USC in the 2026-27 season. The success of the Boston Legacy FC could pave the way for more college athletes to invest in professional teams, further integrating NIL opportunities into the sports industry. Watkins' involvement may also encourage greater collaboration between collegiate and professional sports entities.
