What's Happening?
Despite being released 11 years ago, The Elder Scrolls Online continues to face challenges in public awareness. Rich Lambert, Zenimax studio game director, expressed surprise at the game's low profile, noting that many people are unaware of its existence. Lambert attributes this to the team's behind-the-scenes approach and lack of celebration of their successes. The game, which has received positive reviews, is often overshadowed by Bethesda's single-player titles.
Why It's Important?
The situation highlights the challenges faced by MMOs in gaining recognition within a market dominated by single-player experiences. Bethesda's focus on single-player games may contribute to the lack of visibility for The Elder Scrolls Online. This could impact the game's growth and player base, influencing future development and marketing strategies for MMOs.
What's Next?
Bethesda plans to change its communication style to increase awareness of The Elder Scrolls Online. This could involve more aggressive marketing and community engagement to boost the game's profile and attract new players.
