What is the story about?
What's Happening?
Marino Gualano, founder of Tangoo, has been appointed Treasurer of the IAB Europe Executive Committee. With over 20 years of experience in programmatic advertising, Gualano is recognized for his innovative contributions to the digital media space. His election, supported by the Italian National IAB, positions him to ensure the financial sustainability of IAB Europe and bring a programmatic perspective to the market. This appointment coincides with Tangoo's expansion, enhancing its influence in shaping industry standards and fostering partnerships across Europe.
Why It's Important?
Gualano's appointment as Treasurer reflects his leadership and expertise in programmatic advertising, a critical area in digital marketing. His role in IAB Europe is expected to influence industry standards and drive innovation, benefiting brands, agencies, and affiliate networks. Tangoo's expansion and Gualano's leadership may enhance the company's ability to deliver measurable results and maximize ROI for clients, reinforcing its position as a key player in the digital advertising landscape.
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