What's Happening?
The Cairns Crocodile Awards have opened for entries, celebrating travel and brand creativity across the Asia-Pacific region. The awards recognize outstanding marketing campaigns from tourism boards, airlines, hotels, and creative agencies. This year introduces eight new categories, including AI Craft and AI Innovation, alongside traditional categories like Travel/Leisure and Experiential & Activation. The awards aim to highlight campaigns that deliver significant business results and brand awareness.
Why It's Important?
The Cairns Crocodile Awards play a crucial role in promoting innovation and excellence in travel marketing within the Asia-Pacific region. By recognizing and rewarding creative campaigns, the awards encourage industry players to push the boundaries of marketing strategies. This can lead to increased tourism and economic benefits for the region. The inclusion of new categories reflects the evolving landscape of marketing, particularly the growing influence of AI and digital innovation.
What's Next?
Entries for the awards close on March 24, 2026, with finalists to be announced in mid-April. The live judging and celebration event will take place on May 11, 2026, in Cairns. The awards are expected to attract significant attention from industry leaders and could influence future marketing trends. Participants will likely use the platform to showcase their most innovative work, potentially setting new benchmarks for creativity in the travel industry.
